Automotive

When a Saab is built on a Opel Vectra chassis and powered by a Alfa Romeo engine, what is happening to the brand? And when a growing number of companies in the automotive segment are co-operating, what is happening with marketing and sales of the suppliers? When more and more channels and new media are entering the automotive market, what is happening with e-purchase and e-commerce concepts and applications.

The automotive market today is in a state of turbulence. The future will bring us even more uniformity and unanimity in techniques, quality and look and feel. This key issue makes us aware of the fact that brands in the automotive market are really the key differentiator. Pleon knows the automotive market by heart and offers PR, lead generation, customer loyalty, branding, research and e-commerce programs in this field.

Michael Porter once said that successful companies win by focusing on one single business value, either the product, the customer or organisational aspects. The challenge for today's automotive market is that this one-dimensional excellence is no longer good enough. The paradox is that an automotive leader and successful car seller company may only excel in one dimension, yet the market is demanding excellence in all three: focus on brand, focus on customer and keeping the whole business process well organised. Pleon supports automotive companies in all three fields to manage growth by both winning and keeping customers.