Healthcare

The healthcare industry has weathered dramatic changes over the past decade. Trends such as significant increase in diseases, the necessity to market new and innovative drugs world-wide, the cost pressure on public health sector, and the growing consciousness and increasing individual responsibility for health have brought a new dimension to the industry. There has been a shift not only in the way the business is conducted, but also in the way service is rendered. Moreover, these phenomena are accompanied by the development of different fragmented markets, all with their own dynamics and communication needs.

Pleon Healthcare knows these markets and offers specific communication competence as well as individual expertise. We offer tailor-made solutions for pharmaceuticals (Rx, OTC), biotech, functional food, hospitals, health insurance and medical technology.

We plan and implement integrated PR-programs and DTC-campaigning for ethical and OTC products as well as conduct medical education programmes for defined target groups. Furthermore, we support clients with educational advertising for controversial scientific topics and with public affairs and lobbying on a national or an international level. We also assist in positioning, brand building and launching IPOs for biotech companies as well as in change management and crisis communications for hospitals.