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Welcome to the latest issue of Brodeur|Pleon Brief!
Brodeur|Pleon Brief is an online resource for clients of the Brodeur|Pleon Worldwide network and anybody else looking to drive business results with fresh, creative thinking about marketing, communication, public affairs and public relations.
This e-mail alert will point you to some of the latest articles on our news site. You’ll find detailed insights from around the world on industry trends, tips for grabbing and holding market share, dealing with corporate issues and thoughtful analysis of sectors such as technology, financial services and healthcare.
We hope you will enjoy reading the articles.
Sincerely,
The Brodeur|Pleon Brief editorial team
In this edition we feature three very diverse articles:
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Using issues management to keep track of topics
Is nuclear power experiencing a comeback? Will obesity become a critical problem for candy manufacturers? Do mobile phones emit carcinogenic radiation? What opportunities are created by from demographic changes? Will drinking water become a scarce com-modity in Europe in the medium term?
These are just a few of the wider political, social and environmental issues that are be-coming major sources of interest and concern for business and the public at large.
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Detlev Samland, European Director Public Affairs / Martin v.Broock, Pleon
detlev.samland@pleon.com / martin.vonbroock@pleon.com
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Ten steps to effective differentiation
One of the concepts I always remembered from Geoffrey Moore’s (author of Crossing The Chasm) seminar is the notion of unique differentiation. He said a true “position” for a high-tech company isn’t the one you’d like your company to have, <em>but rather the position it actually occupies within a system you did not create. </em>
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Andy Beaupre, Beaupre & Co Public Relations
abeaupre@beaupre.com
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The Dynamics of Public Trust and Corporate America: The case for compliance communications
Boards of directors and executive officers have a lot of people looking over their shoulders these days. A seemingly unending series of scandals and corporate malfeasance have prompted lawmakers around the world to put in place a mind-numbing list of rules, regulations and reports.
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Jerry Johnson, Executive Vice President, General Manager, Brodeur Washington, DC
jjohnson@brodeur.com
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