Pleon Partners with Swiss Communications Company C-Matrix Group

Partnership to be known as Pleon C-matrix

Baar/Geneva, July 1st. Pleon today announced that the premier communications company in Switzerland, C-Matrix group, has joined its network. The two companies have worked together extensively in the past - C-Matrix group was the exclusive Swiss partner agency in the Pleon public relations network - but this announcement marks the consolidation of the relationship into a full partnership.

With Pleon’s dedicated European focus and unique communications network of more than 700 specialists operating throughout Europe, Pleon C-Matrix will now become the agency of choice for the development and realisation of pan-European communication strategies and programmes for its Swiss clients.

This announcement means that Pleon now has 24 branded offices in Austria, Belgium, France, Germany, Hungary, Italy, the Netherlands, Switzerland and the UK as well as a further 22 associate offices across Europe, the Middle East and Africa. Pleon also enjoys links with the US, Asia Pacific and Latin America via the proven Brodeur / Pleon Worldwide network.

“It takes a true understanding of the politics, cultures and economics of Europe to create value-added communications services for clients aiming to establish truly effective European communications programmes,” said Alfred Köcher, Managing Partner, Pleon C-Matrix. “This has been a central factor behind our decision to partner with Pleon: we can now offer Swiss companies high quality resources and know-how throughout the whole of Europe and beyond.”

Pleon C-Matrix will advise and provide both national and international support for clients across the whole range of communications disciplines – from strategic planning to implementation. By tapping into Pleon’s resource of skills and experience, the company is ideally placed to assist companies facing a variety of situations that demand specialised communication programmes: entering new markets, managing a change or crisis process or pursuing political objectives, for example.

The company is ranked among the Top 10 members of the Association of Swiss PR Agencies (BPRA), whose members handle 80% of the PR budgets in the Swiss market. With branches in Geneva and Baar/Zug, near Zurich, as well as long-standing representation in Ticino, Pleon C-Matrix covers all the language regions of Switzerland.

“The merger of the C-Matrix group with Pleon was the result of careful analysis,” said Rainer Zimmermann, CEO, Pleon. “C-Matrix convinced us with their strategy and orientation, their sector focus, their highly professional team and their unconditional commitment to Swiss quality standards. This partnership strengthens Pleon as we are now ideally positioned to provide activities for Pleon C-Matrix clients beyond the Swiss border and also help European and international companies gain access to the Swiss media market. We are delighted to have them as our new colleagues in Switzerland, and look forward to the future with Pleon C-Matrix.”

Joining the Pleon network has not affected the ownership of Pleon C-Matrix: the agency remains in the hands of the current partners.

For more information, please contact:

Pleon
Dr. Stephanie Altemoeller
Tel: +49-211-9541-2124
Fax: +49-211-9541-2200
E-Mail: Stephanie.Altemoeller(at)pleon.com
Web: www.pleon.com

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