Pleon acquires Bob Bomliz Group

German PR market leader expands its capacity in event management and sponsoring.

Düsseldorf, 10. November 2005 . The No. 1 German public relations and public affairs agency Pleon is set to acquire the event and sponsoring agency Bob Bomliz Group, effective as of January 1, 2006. Both companies are members of BBDO Group Germany.

“This will make Pleon a top player in the event and sponsoring sector as well,” said Frank Behrendt (42), Managing Partner at Pleon, commenting on the merger. Bob Bomliz Group will initially remain intact as a brand, but will be absorbed by Pleon in the long term.

“For us, this new union is a stroke of luck,” explained Dino Büscher (34), new Managing Director of Bob Bomliz Group. “We combine our event and sponsoring know-how with the PR expertise of Pleon and can then offer our customers integrated live communications from a single source,” he continued. In the future, the workforces of the two companies – each of around 50 employees – will cooperate in a shared “house of communication” at the main headquarters in Bonn, Germany.

The longstanding and highly successful Managing Directors Ralf Firmenich and Tilman Falt will continue to support the agency as consultants. Frank Behrendt welcomes this fact: “This way, we can ensure continuity for our long-term customers, despite the changes. Because we still have access to these experienced professionals and their invaluable know-how.”

Pleon and Bob Bomliz Group are already collaborating on current projects for various corporations – such as major customer Deutsche Post World Net. “We’ve seen that the close cooperation between our specialists functions exceptionally well and that it results in tangible benefits for our customers,” said Dino Büscher.

About Pleon

Pleon (www.pleon.com) is an international consulting firm with European roots, which creates and implements strategies for private and public sector organisations around the world. With deep understanding of business, politics and communications, Pleon is uniquely placed to devise compelling solutions that deliver measurable and tangible results. Pleon is part of the Brodeur|Pleon Worldwide network and has a presence throughout the US, Asia Pacific and Latin America. Pleon represents the merger of Brodeur agencies in France, Italy, Germany, the Netherlands and UK with the ECC Group, including market leaders ECC KohtesKlewes in Germany and Belgium, and ECC Publico in Austria. Pleon and Brodeur (www.brodeur.com) are part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

For more information, please contact:

Pleon
Frank Behrendt
Tel: +49-211-9541-2163
E-Mail: Frank.Behrendt(at)pleon.com

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