Pleon wins SABRE Award yet againPleon, Europe's leading public relations agency, has been honoured for the eighth time with the coveted SABRE Award. This time, Pleon won the award in the 'Retail' category for an international communication strategy developed in collaboration with METRO Cash & Carry (MCC).
The award, handed over on May 24, 2007 in Barcelona, caps a three-year successful partnership between Pleon and the retail giant. In presenting it, the jury recognized a globally valid public relations concept which enabled MCC to communicate a uniform image across 28 countries while taking full account of local conditions and preferences. The strategy brought to life the MCC principle, "Professionals Serving Professionals."
Tjessica Stegenga, Pleon Business Director and responsible for the account, explained: "The 'Excellence in Communications' concept developed by Pleon has already begun to set new communication standards within the company. Besides, the concept is also adaptable to other METRO Group sales brands." This process has already been initiated.
"We are delighted about winning the SABRE Award for our work, but the greatest reward of all is that it has had such a sustainable impression on our customer," Tjessica Stegenga said.
After the awards ceremony in Barcelona's Maritime Museum, Pleon CEO Timo Sieg said: "We are very excited to receive international awards of this type because they confirm our strength and creativity in designing international communication strategies. But the customer angle is even more important to me. Awards like this favour companies that show courage and staying power in their strategic communication decisions."
The Superior Achievement in Branding and Reputation (SABRE) Awards are among the most coveted and respected prizes in the public relations industry. They are organized by The Holmes Group, a service organisation for public relations professionals based in New York. |
