Publications & Books

Pleon’s people have published a number of books and articles which are available to you. These publications reflect passion for our work or define our position on a business issue. Here you will find a virtual storeroom of knowledge on diverse topics.

Books

A Smile for Europe (Europeans describe how they experience Europe), On sale in Europe from December 19, 2005, Twin Books, ISBN: 3-89975-990-7

van Bel, Egbert Jan and Postma, Paul. Handbook Direct Marketing, Kluwer, 1999
Since 1992, best sold direct marketing book in the Netherlands, published by Kluwer and co-writership with Paul Postma.

Schönborn, Gregor and Steinert, Andreas. Sustainability Agenda – Nachhaltigkeitskommunikation für Unternehmen und Institutionen, Luchterhand, 2001

Schönborn, Gregor, Fischer, Holger and Langen, Ralf. Corporate Agenda: Unternehmenskommunikation in Zeiten unternehmerischer Transformation, Luchterhand, 2001

Schönborn, Gregor and Molthan, Kerstin M. Marken Agenda, Luchterhand, 2001

Schönborn, Gregor and Tschugg, Michael. IPO-Agenda: Erfolgsfaktor Kommunikation beim Börsengang, Luchterhand, 2002

Schönborn, Gregor and Kebbel, Phoebe. Start-up Agenda: Professionelle Kommunikation für Unternehmensgründer, Luchterhand, 2002

Schönborn, Gregor and Wiebusch, Dagmar. Public Affairs Agenda, Luchterhand, 2002

Zimmermann, Rainer. Von der Diversifikation zur Integration: Strategien, Geschäftmodelle und Management von Kommunikationsagenturen 1993-2003. In: Ringlstetter / Bürger / Kaiser (Ed.): Strategien und Management für Professional Service Firms. Wiley, 2004. S. 307-328.

Zimmermann, Rainer. Internal and External Communications. In: Gerhard Picot (Ed.): Handbook of International Mergers & Akquisitions. Preparation, Implementation and Integration. Palgrave, 2002. S. 342-370.

Zimmermann, Rainer. Interne und Externe Kommunikation. In: Gerhard Picot (Ed.): Handbuch Mergers & Akquisitions. Planung, Durchführung, Integration. Schäffer-Poeschel, 2002. S. 471-504.

Zimmermann, Rainer (ed.): Rhein Central. Metropole Guide - Metropolenführer. BBDO, 2002.

Articles

Hilse, Markus. You Can’t Ignore the Blog: How companies can manage and benefit from this meteoric trend

Hilse, Markus. Ein Blog für alle Fälle! (PDF (127 KB)). Vom persönlichen Netztagebuch zur Plattform für die interne Unternehmenskommunikation – der Weblog-Boom macht auch vor Deutschland nicht halt. In: Annual Multimedia Jahrbuch 2006, herausgegeben von Werner Lippert, Walhalla Metropolitan, 2006.

Dokumentation: Zumuten oder Zutrauen, German (PDF, 1.3 MB): Zur Verantwortung politischer Führung in Deutschland. Dokumentation des Workshops von vom 29.Oktober 2005 in Berlin, veranstaltet von berlinpolis, unter Mitwirkung von Cornelius Winter.

van Bel, Egbert Jan. “Loyalty versus retention”. TheMarketingSite.com, 02.03.2004

Verhagen, Sijke. “National project maintaining law. Not sexy, necessary”. Comma, 30.04.2004

Jahn, Robert and Westveen, Sipke. “Using annual reports in branding has had its heydays”. Financieele Dagblad, 15.01.2004

Dietz, Luc. “Smart marketing necessary to sell real estate”. Utrechts Nieuwsblad, 18.02.2004

Silvester, Mario: "Goede marketing kan stagnatie huizenmarkt vorkoomen". Cobouw, 25.02.2004

van der Lans, Sjef. “Political campaigns and the use of internet”. Trouw, 22.01.2004

Jahn, Robert and Westveen, Sipke. “The KLM brand can survive”, Financieele Dagblad, 20.10.2003

Dietz, Luc. “Public transport is all about selling quality”, Financieele Dagblad, 03.05.2004

Langen, Ralph. “Successful communication for the crisis”, Internationale Transport Zeitschrift, issue 37-38, 2003

Wedel, Julias and Cottmann, Tobias. “Virtuelles Delphi-Forum beschleunigt Zukunftsforschung“, planung & analyse, 01.01.2003

Drummer, Hermann. "Commission's Legislative & Work Programme 2005: A Partnership for prosperity, solidarity and security", 01.02.2005

ChangeX Articles

Rethinking Europe. Europeans advising Europeans.
Rainer Zimmermann about the new European network enterprise Pleon.
In: ChangeX,  05.10.2004
This article is also available in German (PDF).

Winning – but in a team! Europeans advising Europeans.
Alex Schoep, a Dutchman at the top.
In: ChangeX,  19.10.2004
This article is also available in German (PDF).

Overcoming the Estrangement. Europeans advising Europeans.
Detlev Samlands about Pleon’s role between politics and the business world. In: ChangeX, 09.11.2004
This article is also available in German (PDF).

Change upon change. Europeans advising Europeans.
Ralf Langen about change management in companies.
In: ChangeX, 14.12.2004
This article is also available in German (PDF).

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