RFID Political Monitoring Service

Monitoring the RFID debate for your benefit

1. A discussion about RFID in Europe – What does it mean to you?

The current debate in the European Commission about RFID technology is heading towards regulative implementations that will support consumers’ rights. Consumer and Data Protection organisations as well as a wide range of other stakeholders are becoming increasingly vocal, all looking to influence the development of RFID at the European level. But the number of industry players airing their views about RFID in both political and media circles in the UK and Brussels is also increasing rapidly. As a key stakeholder in the RFID industry in UK, the results of the final European Commission decision (beginning of 2007) will have a strong impact on your business.

2. Political Monitoring – What do you know?

Everycompany in our information society has a strong need for immediate, regular and well-selected information on relevant topics influencing corporate decisions and markets. It is vital for business survival not only to be informed of key developments, but also to be prepared to influence the discussion around you, and be equipped to act when necessary.

Pleon offers an efficient knowledge resource that can keep you up to date with all the latest political and economic RFID developments – and more importantly how they will affect your business. We inform our clients about the most important developments in the economic, political and scientific debate on a daily basis. We analyse the RFID debate, anticipate possible developments and recommend strategic communication measures.

This Political Monitoring Service serves as a communication instrument to scan the political and social environment. It comprises of an intensive, regular, player-specific research based on an analysis of clipping-services, events (e.g. public hearings, roundtables, information events hosted by companies or relevant stakeholders) and conferences. Furthermore, Pleon organises one-to-ones with stakeholders from parties, government departments and associations whose actions and decisions will shape the future of RFID in the UK and in Europe.

3. Political Monitoring – What can you do?

Pleon’s RFID Political Monitoring Service enables your business to:

	Gain a profound knowledge of the relevant RFID players on national and EU-Level.
	Have an effective early-warning system informing you immediately about ongoing developments in the RFID debate, which in turn gives you the opportunity for preemptive action and strategic communications.
	Have knowledge of where, when and how to place influential comment that will raise your company’s profile in the debate and influence the progress of the discussion.
	Understand important events and recommend speaking opportunities on RFID panels to discuss issues relevant to your company and to position your company as an opinion former in the debate.
	Receive practical public affairs activity advice from the largest communications agency in Europe with a proven track record of influencing the European political agenda.

4. Implementation – What will you get?

	You will receive an average five to ten monitorings per week, sent via email and including all the relevant RFID news, a short analysis and practical recommendations from Pleon.
	The monitorings will also include announcements of important events for your company.
	You will receive a list of events each month. This gives you an overview of the other major players on national and EU levels and enables long-term planning of speaking opportunities.
	With the Political Monitoring ServicePleon helps to identify and develop the major issues that are important for the communication strategy of your company. Furthermore, it helps you to continuously evaluate the current issues management of your corporate communications.

5. About Pleon

Pleon (www.pleon.com) is Europe’s leading international consulting firm, creating and implementing strategies for private and public sector organisations around the world. With a deep understanding of business, politics and communications, Pleon is uniquely placed to devise compelling solutions that deliver measurable and tangible results. Blending the best of local market knowledge and leadership with global resources and best practice, Pleon provides a one-stop resource for communications in Europe. The Agency has 31 branded offices in 15 European countries and associate agencies in 14 countries across Europe, Middle East and Africa.

Pleon is part of the Brodeur/Pleon Worldwide network with a presence throughout the United States, Asia Pacific and Latin America and part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

For more information please contact Julia Lutter
DD: +44(0) 20 7479 5612 E: Julia.lutter(at)pleon.com

Monitoring the RFID debate for your benefit

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