Welcome to the latest issue of Brodeur|Pleon Brief!

In this edition we feature three very diverse articles:

	The Ahold case: crisis communications learnt the hard way
	Do you trust this man?
	Reputation Dynamics

Brodeur|Pleon Brief is an online resource for clients of the Brodeur|Pleon Worldwide network and anybody else looking to drive business results with fresh, creative thinking about marketing, communication, public affairs and public relations.

This e-mail alert will point you to some of the latest articles on our news site. You’ll find detailed insights from around the world on industry trends, tips for grabbing and holding market share, dealing with corporate issues and thoughtful analysis of sectors such as technology, financial services and healthcare.

We hope you will enjoy reading the articles.

Sincerely,

The Brodeur|Pleon Brief editorial team